Is it a Muslim? Is it a Jew? No! It's... The Infidel
UK box office hit The Infidel, a comedy of “ethnic proportions”, stars Omid Djalili as a London Muslim cab driver who discovers he’s adopted, and Jewish.
Boosted by a fantastically creative campaign including a Facebook competition to find “which religion is the funniest?” and a spoof viral of the Paranormal Activity trailer, the film was released in April 2010 by Revolver. Hot on the heels of a sold-out 3,500-seat charity premiere, it stormed onto an opening weekend screen average of $7,000. A platform release, The Infidel doubled its screens the following weekend and continues to hold screens throughout the UK. The film received its US launch at the recent Tribeca Film Festival where all screenings sold out in a day.
The Infidel was written by one of the UK’s foremost writers and comedians, David Baddiel, especially for Djalili, a familiar face from big budget fare including The Mummy and Gladiator. Also starring Richard Schiff (The West Wing) and Archie Panjabi (East is East, The Good Wife).